Hello BBC!
Portfolios can be a hectic place and sometimes it's hard to find the relevant information.
So let me break it down for you, I promise I'll keep it concise!
While projects cross over a variety of
But here's the work that makes me the perfect fit.
But here's the work that makes me the perfect fit.
Big ideas, that scale
From national events on Sky News to true crime documentaries on RTE, I’ve worked on projects where the creative needs to land quickly and hold up across every touchpoint. Clear idea, strong visuals, built to scale.
Art Direction &
Pre-Visualisation
Pre-Visualisation
This is the bit before anything actually exists.
I spend a lot of time working out what something should look like before it gets made – through mockups, pitch visuals and art direction. Whether it’s shaping a shoot or building out a concept for a pitch, the aim is to make the idea feel real enough that everyone can see it (and back it) early on.
all shapes and sizes
“you know that graphic… does it work in a 10x1 ratio?”
This is about taking a single idea and making sure it holds up across everything – broadcast, digital, OOH, the list goes on.
Spaces you can step into
Let’s not forget the physical.
Not everything’s a nice tidy rectangle on a screen. Some of the work ends up in real spaces – sets, environments, things people walk through or interact with. Which means it has to hold up from every angle.
