BUILT TO SPEC
Not every project is about the big idea. Sometimes it's about delivering under pressure, across formats, on time and without losing your mind. This page is the churn and burn, three Samsung campaigns rolled out across Australia that required precision, speed and the ability to work within tight constraints.
Client
Samsung
Samsung
Project Specifics
OOH Design and Rollout
OOH Design and Rollout
Cricket Australia
Full concept, design and rollout in under one week. Seven levels of client approval across Samsung and Cricket Australia, a limited budget and a hard deadline. This one was less about creative freedom and more about getting it done.
Galaxy S26 Series
A major product launch across Australia using supplied key visuals, adapted across multiple formats and placements. The added challenge was creating tailored retail assets for JB HiFi, taking the supplied KV and building out additional panels with retailer specific messaging to work across their network.
Winter Olympics
Supplied artwork rolled out across out of home formats throughout Australia, covering DOOH billboards, bus shelters and station screens. The interest here was in the variety of unique formats and aspect ratios, adapting assets to fit unusual placements across the network.
