GALAXY INTRO FILMS
Flown out to Cheil HQ in Seoul for three months, I worked as one of three art directors on two Samsung intro films, Galaxy S26 Ultra and Galaxy S25FE.
My contribution for the S26 intro was mostly pre-production. Concepting, storyboarding, moodboarding and persona development. The work that happens before a camera rolls. On the S25FE I supported in post production, reviewing cuts and providing creative feedback across colour, composition and pacing.
The Samsung S26 Ultra is Samsung's flagship launch of 2026. The intro film, a multi-million dollar production, reached over 50 million views in just three weeks. In the US alone, pre-order volume was up nearly 25% across Samsung.com, major carriers and national retailers compared to the S25 series.
Client: Samsung
Agency: Cheil Australia / Cheil Worldwide
Role: Art Director