Hello The Royals Team!
You guys are an integrated agency and I'm hoping I can prove I'm an integrated creative!
From Design to Art Directing.
Let me break it down for you, I promise I'll keep it concise!
Each image links through to the project, so click around.
Each image links through to the project, so click around.
From scribble to screen
This is where the idea becomes something real.
For me art direction is problem solving. How do you take a brief and turn it into something that cuts through, feels right for its subject and holds up across every touchpoint? Whether that's shaping a shoot, building a concept for a pitch or finding the visual language for a show, this is the part I love most.
Big ideas, that scale
From national events on Sky News to true crime documentaries on RTE, I’ve worked on projects where the creative needs to land quickly and hold up across every touchpoint. Clear idea, strong visuals, built to scale.
all shapes and sizes
“you know that graphic… does it work in a 10x1 ratio?”
This is about taking a single idea and making sure it holds up across everything – broadcast, digital, OOH, the list goes on.
Spaces you can step into
Let’s not forget the physical.
Not everything’s a nice tidy rectangle on a screen. Some of the work ends up in real spaces, environments people walk through or interact with, which means it has to hold up from every angle.
I think that's enough for now! I hope you've got a flavour of my experience, but if there is anything you were hoping to see that you can't see here please do be in touch.
Charlie
charles.parish@hotmail.com
0427455699