GALAXY AVENUE
INTERACTIVE SPACE
INTERACTIVE SPACE
Samsung needed an in-store interactive experience to bring their AI features to life at retail – fast and within budget. I concepted and art directed an animated world where every building in the scene represented a different AI feature, putting the device in the customer's hands in a way that felt intuitive and engaging. Built using node based Magnific AI, this approach kept delivery tight without compromising quality.
My concept won a $200k+ contract, since renewed, rolling out across JB Hi-Fi, Telstra and Samsung stores.
Client: Samsung
Role: Art Director
BUILT WITH AI, FINISHED BY HAND
Tight timelines and budget meant we needed a smarter way to work that traditional animation. I used AI across the entire pre-production process, from storyboards and style frames through to device and display slates. The result was a high quality deliverable at a fraction of the usual time and cost.
BROUGHT TO LIFE
From concept through to final delivery, I oversaw the full creative output, directing amends and keeping the vision consistent at every stage. The style frames I created became the blueprint for the animations, with the motion designer bringing them to life directly from my storyboards using Magnific, all designed to play silent in-store, where the story has to work without sound.
