AMERICA VOTES
CAMPAIGN
CAMPAIGN
One week, four photoshoots across two countries and an OOH PR campaign was born. The backbone of the 2024 US Election PR campaign, displayed across social, tv and OOH.
I directed the project from commission to launch, commissioning and directing each shoot with close attention to lighting, mannerisms, tone of voice and styling. I oversaw image selection, retouching, design and final delivery to ensure consistency across the campaign.
Client
Sky News
Sky News
Project Specifics
Art Direction, Retouching
Art Direction, Retouching
A RAPID RESPONSE
In just 12 hours, I worked with a retoucher to produce and design 20 high-quality press release assets. These were created using an image composite from five photoshoots, including the four photoshoots specifically commissioned for this campaign.
© Matt Frost
© Matt Frost
LANDMARK MOMENTS
The 2024 US Election featured a historic moment with Donald Trump returning to power. This, along with other significant moments throughout the night, was showcased with a premium graphic treatment designed around concepts I created.
