AMERICA VOTES
CAMPAIGN
CAMPAIGN
The 2024 US Election was undeniably one of the most important events of the year. In anticipation of the intense media coverage, a PR campaign was rolled out 2.5 months ahead of the election - an unusually long lead time in the fast-paced world of news.
From commission to launch, I took the lead on the project, managing all aspects. This included commissioning and directing four photoshoots – two in Washington and two in London – with a specific focus on mannerisms, lighting, tone of voice, and styling. My involvement continued throughout the project, overseeing image approval, retouching, design, and final delivery.
Client
Sky News
Sky News
Project Specifics
Art Direction, Retouching
Art Direction, Retouching
A RAPID RESPONSE
In just 12 hours, I worked with a retoucher to produce and design 20 high-quality press release assets. These were created using an image composite from five photoshoots, including the four photoshoots specifically commissioned for this campaign.
© Matt Frost
© Matt Frost
LANDMARK MOMENTS
The 2024 US Election featured a historic moment with Donald Trump returning to power. This, along with other significant moments throughout the night, was showcased with a premium graphic treatment designed around concepts I developed.
