AMERICA VOTES
CAMPAIGN
CAMPAIGN
Four photoshoots across London and Washington formed the backbone of the 2024 US Election PR campaign, displayed across social, tv and OOH.
I directed the project from commission to launch, commissioning and directing each shoot with close attention to lighting, mannerisms, tone of voice and styling. I oversaw image selection, retouching, design and final delivery to ensure consistency across the campaign.
Client
Sky News
Sky News
Project Specifics
Art Direction, Retouching
Art Direction, Retouching
A RAPID RESPONSE
In just 12 hours, I worked with a retoucher to produce and design 20 high-quality press release assets. These were created using an image composite from five photoshoots, including the four photoshoots specifically commissioned for this campaign.
© Matt Frost
© Matt Frost
LANDMARK MOMENTS
The 2024 US Election featured a historic moment with Donald Trump returning to power. This, along with other significant moments throughout the night, was showcased with a premium graphic treatment designed around concepts I developed.
