GALAXY S26 ULTRA
INTRO FILM
INTRO FILM
Flown out to Cheil HQ in Seoul for three months, I worked as one of three art directors on the Galaxy S26 Ultra Intro film pre-production, concepting, storyboarding, moodboarding and persona development.
The Samsung S26 Ultra is Samsung's flagship launch of 2026. The intro film, a multi-million dollar production, garnering over 50 million views in just three weeks. In the US alone, pre-order volume was up nearly 25% across Samsung.com, major carriers and national retailers compared to the S25 series.
Client: Samsung
Agency: Cheil Australia / Cheil Worldwide
Role: Art Director
