Samsung Interactive
Samsung needed an in-store interactive experience to bring their AI features to life at retail – fast and within budget. I concepted and art directed an animated world where every building in the scene represented a different AI feature, putting the device in the customer's hands in a way that felt intuitive and engaging. Built using Runway, Flux, Nanobanana and Claude, the AI led approach kept delivery tight without compromising quality.
My concept won a $200k+ contract, since renewed, rolling out across JB HiFi and Telstra stores nationwide.
This project is still rolling out, more coming soon.
Client: Samsung
Role: Art Director
BUILT WITH AI,
FINISHED BY HAND
FINISHED BY HAND
Tight timelines and budget meant we needed a smarter way to work. I used AI across the entire pre-production process, from storyboards and style frames through to device and display slates. The result was a high quality deliverable at a fraction of the usual time and cost.
BROUGHT TO LIFE
From concept through to final delivery, I oversaw the full creative output, directing amends and keeping the vision consistent at every stage. The style frames I created became the blueprint for the animations, with the motion designer bringing them to life directly from my storyboards using Runway and FreePik.
