POLITICS HUB
Politics Hub with Sophy Ridge combines Sky News’ dynamic and engaging coverage with insights from their expert political team, including Beth Rigby and Sam Coates. The branding, designed for use across all daily UK political coverage, needed to reflect the fast-paced world of politics, represent diverse political parties, and offer versatility to suit a wide range of news stories.
Client
Sky News
Sky News
Project Specifics
Show branding, Art Direction
Show branding, Art Direction
Initial concepts
Initial concepts
REPRESENTING PARTIES
To ensure neutrality and avoid political bias, each party's colour needed to be represented. The wide range of colours were accommodated through an aperture design, which not only housed blocks of each colour but also symbolised a camera aperture, capturing a snapshot of UK politics.
RECOGNISE THE APERTURE
The aperture serves as a unifying element, ensuring the sub-brand remains instantly recognisable, even beyond the Sky News studios. This branding was seamlessly integrated across the web and social media, reinforcing the brand identity wherever it appeared.
ON LOCATION
As Sky News' flagship political show, Politics Hub required a dedicated photoshoot to capture images for press releases, social media assets, as well as for TV. I played a pivotal role in art directing the shoot, working closely with the talent, producer, photographer, and assistant to meet the brief.
