‘Word of the Year'
Campaign
Campaign
Cambridge Dictionary, a globally renowned English dictionary, announces its 'Word of the Year' annually, supported by a growing marketing campaign. In 2020, the reveal featured figures such as Stephen Fry, Kiley Reid, and Henry Lau, reaching over 2 million users on social media. Unsurprisingly, the word was 'quarantine'.
Client
Cambridge Dictionary
Cambridge Dictionary
To view the above video in full, click here.
Collaboration
As the saying goes, 'a problem shared is a problem halved', and that was certainly the case here. With a large-scale campaign and a tight deadline, the workload was split across designers. I took full responsibility for the animated elements of the project, creating three core pieces: an announcement animation, a statistics animation, and interview intro/outro animations, all designed to align with Cambridge Dictionary’s brand guidelines.
Animation to tell a story
For the 2D infographic animation, I was provided with the copy and given creative liberty to create a motion graphic that effectively conveyed the message. The text was divided into engaging animated screens, seamlessly telling the story of the 'Word of the Year' while adhering to the project’s overarching style and brand guidelines.
This project was produced at EMC Design for Cambridge Dictionary.
